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Premium bathroom with a modern looking washing machine

We designed a high-end washing machine with integrated user interface, tailored to the Chinese market. By leveraging familiar touchscreen UX patterns from smartphones, we created an intuitive, modern, and seamless user experience – making laundry effortless and efficient.

Premium Appliance Brand

User Research

UX Design

UI Design

Familiar touchscreen patterns enhance usability, making interaction intuitive and maximizing user acceptance in the Chinese market.

Chinese people sitting in the subway using their smartphonesPerson using a touch screen in a Chinese electric car

Designed for ease and efficiency, the UX flow enables intuitive selection, configuration, and activation of washing programs.

Structure of the user interface for the washing machineStructure of the user interface for the washing machine

Designed for ease and efficiency, the UX flow enables intuitive selection, configuration, and activation of washing programs.

Intuitive card-based UI paired with hyper­realistic program visuals, creating clarity, engagement and strong appeal for Chinese users.

Close up of the washing machine user interfaceHyper realistic wash program visualsHyper realistic wash program visualswashing machine interface showing programsOverview of all user interface screens

Seamless UI integration by blending the black background with the drum window. The floating UI elements blend seamlessly into the sleek, modern look.

Washing machine with integrated user interface in drum windowClose up of the washing machine user interfaceSide view of the washing machine user interface

Seamless UI integration by blending the black background with the drum window. The floating UI elements blend seamlessly into the sleek, modern look.

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