Familiar touchscreen patterns enhance usability, making interaction intuitive and maximizing user acceptance in the Chinese market.


We designed a high-end washing machine with integrated user interface, tailored to the Chinese market. By leveraging familiar touchscreen UX patterns from smartphones, we created an intuitive, modern, and seamless user experience – making laundry effortless and efficient.
Premium Appliance Brand
User Research
UX Design
UI Design
Familiar touchscreen patterns enhance usability, making interaction intuitive and maximizing user acceptance in the Chinese market.
Designed for ease and efficiency, the UX flow enables intuitive selection, configuration, and activation of washing programs.
Designed for ease and efficiency, the UX flow enables intuitive selection, configuration, and activation of washing programs.
Intuitive card-based UI paired with hyperrealistic program visuals, creating clarity, engagement and strong appeal for Chinese users.
Seamless UI integration by blending the black background with the drum window. The floating UI elements blend seamlessly into the sleek, modern look.
Seamless UI integration by blending the black background with the drum window. The floating UI elements blend seamlessly into the sleek, modern look.